THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION, ISLAMIC SERVICE QUALITY AND HANDLING COMPLAIN ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE
This research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable.The population in this study were all customers of the State Savings Bank (BTN) Syariah KCP where can i buy walne